No guesswork, no long wait times.
Measure demand before you launch
Reach prospective customers and collect evidence of purchase intent before committing launch resources.
01
NEED
Confirm that the underlying problem exists
A proposed product can receive positive reactions even when the problem behind it occurs rarely. Launch planning needs evidence that the intended audience experiences the need with enough frequency or consequence.
Canvass asks prospective customers to describe the problem before presenting the offer. Teams can compare product interest with the respondent’s current experience of the need.
Find the customers with the strongest demand
Broad market interest can conceal where a product has practical relevance. The strongest early audience often shares a specific need, behaviour, or purchasing condition.
Canvass collects the profile information required by the research design and compares demand across defined groups. Teams can identify which customers report the clearest reason to adopt the product.
02
AUDIENCE
03
INTENT
Test whether interest leads to a realistic action
General approval asks little of a respondent and can overstate demand. Evidence becomes stronger when prospective customers consider an action such as requesting information, joining a waiting list, or choosing between alternatives.
Conversational surveys present a realistic next step and ask respondents to explain their decision. Canvass records the reported intent alongside the reason behind it.
Measure demand at the proposed price
Interest measured without price cannot show how customers respond to the actual offer. A realistic price introduces the commitment that buyers will face after launch.
Canvass presents consistent price points and compares purchase intent across the intended audience. Teams can see whether demand continues when respondents consider the cost.
04
PRICE
05
BARRIERS
Understand what could prevent adoption
Prospective customers may want the outcome while facing concerns about trust, access, payment, or product fit. Those barriers can reduce adoption after a promising concept test.
Canvass collects open explanations and groups recurring objections in dashboards. Teams can address the constraints supported by the research before committing launch resources.
Build the launch decision on traceable evidence
A launch commits budget to production, distribution, and customer acquisition. Leaders need a clear record of the assumptions the research tested and the audience behind each result.
Canvass authenticates responses and preserves the study context required for review. Teams can connect the launch decision to reported need, intent, price response, and adoption barriers.
06
DECISION
No guesswork, no long wait times.