No guesswork, no long wait times.
Measure public opinion on policy
Collect responses across communities to understand public support and concerns before making policy decisions.
01
OPINION
Measure support across the intended population
Policy decisions affect groups with different experiences of the same issue. A general response total can hide where support is firm and where opposition remains concentrated.
Canvass collects authenticated responses from the population groups defined by the study. Researchers can compare levels of support across communities without treating the public as one uniform audience.
Understand the reasons behind each position
Support and opposition figures describe a position, but they do not explain why people hold it. The reasons may concern access, cost, implementation, or the expected effect on daily life.
Conversational surveys allow respondents to explain their position in their own words. Canvass analyses those open responses so policy teams can examine the concerns attached to each viewpoint.
02
REASONS
03
GROUPS
Compare views across defined groups
Public opinion can vary by location, age group, occupation, or experience with an existing service. Those differences matter when a policy changes costs or access for particular communities.
Canvass collects the respondent information required by the research design and compares answers across the selected groups. The study can show where a proposal receives broad support and where further review is required.
Reach people through accessible mobile channels
Public consultations often overrepresent people who can attend meetings or complete long online forms. Residents with limited time or travel options may remain absent from the evidence.
Canvass deploys conversational surveys through WhatsApp, Telegram, SMS, and mobile web. Localised dialects help respondents understand the questions and answer through channels they already use.
04
ACCESS
05
OPTIONS
Test how people respond to policy options
A policy proposal may contain several delivery options with different effects on households and service users. Asking about the broad issue cannot show which option people understand or prefer.
Canvass presents consistent descriptions of the available options and records the reasons behind each response. Policy teams can compare preferences before choosing an implementation approach.
Preserve a reviewable public record
Public-opinion findings need enough trace to show who participated and how the research reached them. Decision makers cannot assess a headline percentage without the population and collection method behind it.
Canvass preserves respondent authentication and the study-required profile information. Researchers can review whether the evidence represents the intended communities while protecting the person behind each response.
06
EVIDENCE
No guesswork, no long wait times.