No guesswork, no long wait times.
Find the message customers understand
Compare messages with your target audience and see which proposition communicates the product clearly.
01
CLARITY
Check what people think the message means
A message can appear clear to the team that wrote it while prospective customers interpret it differently. Familiar product language and internal terms may conceal the intended value.
Canvass shows the message to defined audience groups and asks them to explain it in their own words. Teams can see which meaning people received before measuring preference.
Measure whether the proposition addresses a real need
People may understand a message without finding the promise relevant to their situation. Preference becomes more useful when respondents connect the proposition to a problem they currently experience.
Conversational surveys ask where the offer fits into the respondent’s existing needs or behaviour. Canvass compares relevance across the audience included in the study.
02
RELEVANCE
03
CREDIBILITY
Find which claims people believe
A strong promise can attract attention while creating doubt about whether the product can deliver it. Credibility depends on the claim, the evidence provided, and the audience’s previous experience.
Canvass asks respondents which parts they trust and what causes hesitation. Teams can identify claims that require proof or more precise language before publication.
Compare message variants under consistent conditions
Testing each message with different questions or audiences makes preference difficult to interpret. The comparison needs the same context and response criteria for every version.
Canvass presents message variants to defined respondent groups and records the reasons behind each choice. Teams can compare clarity, relevance, and credibility using a consistent study design.
04
COMPARISON
05
SEGMENTS
See which message fits each audience
A proposition may communicate well to experienced customers while leaving new buyers uncertain. Combining their responses can hide a message that works for one group and fails for another.
Canvass collects only the profile information required by the study and compares responses across defined groups. Communication teams can choose a message for the audience it actually reaches.
Keep the final message tied to evidence
Message decisions often become subjective when teams review short headline options. A preference score has limited value without the respondent explanations behind it.
Canvass preserves authenticated responses and the study context for each variant. Teams can record why they selected, revised, or rejected a proposition before publication.
06
DECISION
No guesswork, no long wait times.