No guesswork, no long wait times.
See whether your campaign reached people
Measure recall and response among the audiences your campaign was built to reach.
01
REACH
Measure reported exposure among the intended audience
Campaign delivery figures show where media ran, but they do not establish who noticed it. Teams need responses from the audience the campaign was designed to reach.
Canvass surveys defined audience groups and asks where they encountered the campaign. Researchers can compare reported exposure across markets and customer profiles.
Test what people remember without prompting
Recognition after showing an advert differs from remembering it independently. Unaided recall provides evidence that the campaign remained available in the audience’s memory.
Conversational surveys first ask respondents what advertising they remember before presenting campaign material. Canvass records the language people use when recalling the brand or message.
02
RECALL
03
MESSAGE
Find which message people understood
A campaign can receive attention while communicating a different idea from the one the team intended. Visual recognition alone cannot show what meaning the audience retained.
Canvass asks respondents to explain the campaign in their own words. The analysis shows which claims people understood and where the message caused confusion.
Measure reported changes in consideration
Campaign evaluation needs to examine what people considered or did after exposure. Awareness gains provide limited evidence when the campaign aimed to influence purchase intent or another response.
Canvass collects reported consideration, intent, and behaviour using consistent questions. Teams can compare those responses between the audience groups included in the study without claiming causation the research cannot establish.
04
RESPONSE
05
SEGMENTS
Compare campaign response across audiences
The same campaign may reach customer groups with different levels of relevance or prior brand knowledge. An overall result can conceal where the message worked and where it did not connect.
Canvass collects the profile information required by the study and compares recall or response across defined groups. Campaign teams can identify which audience received the intended message.
Keep campaign findings open to review
Campaign decisions require a clear record of who responded, what they saw, and which questions measured their reaction. Headline percentages cannot provide that basis alone.
Canvass authenticates responses and preserves the study context behind each finding. Teams can review the evidence before adjusting media, creative work, or audience selection.
06
EVIDENCE
No guesswork, no long wait times.