No guesswork, no long wait times.
Test a market before you enter
Survey prospective customers across African markets to measure demand and purchase barriers before committing resources.
01
DEMAND
Measure demand before committing resources
Entering a new market commits budget to distribution, operations, and local adaptation. Internal forecasts cannot show how prospective buyers describe the problem or whether they intend to pay for a solution.
Canvass reaches people in the target country or region through familiar mobile channels. Teams can test demand with respondents who match the intended customer profile before finalising an expansion plan.
Test price expectations in the local context
Prices copied from an existing market can ignore local budgets, purchasing habits, and available alternatives. A price that works in one country may suppress demand in another.
Canvass presents price points and offer configurations to prospective buyers, then compares willingness to pay across respondent groups. The findings give teams a local evidence base for setting an initial price range.
02
PRICING
03
BEHAVIOUR
Learn how customers already solve the problem
Market size estimates describe the category, but they do not explain what people do today. Prospective customers may rely on a competitor, an informal provider, or a workaround that conventional market reports overlook.
Conversational surveys ask people what they currently use and why they chose it. Their answers show which habits a new offer must accommodate and what would give them a reason to switch.
Identify the barriers that could slow adoption
Interest alone does not establish that customers can buy or continue using a product. Payment methods, delivery coverage, trust requirements, and local service expectations can reduce adoption after a promising launch.
Canvass collects open responses from the intended audience and compares barriers across locations and customer profiles. Teams can address the constraints that affect market entry before they commit operating resources.
04
BARRIERS
05
COMPARISON
Compare markets with consistent questions
Teams need comparable evidence when several countries or regions remain under consideration. Changes in wording or respondent profiles can make one market appear stronger even when the studies measured different conditions.
Canvass localises conversational surveys while keeping the research objective and required respondent information consistent. Dashboards then show how demand, price expectations, and adoption barriers differ across the markets studied.
Base the entry decision on traceable evidence
Leaders need to understand who responded, which market they represented, and how the research reached them. A headline demand figure cannot support an expansion decision without that context.
Canvass preserves respondent authentication and the profile information required by the study. Teams can connect each finding to the market assumption it tested and record why they advanced, revised, or rejected an entry plan.
06
EVIDENCE
No guesswork, no long wait times.