No guesswork, no long wait times.
Measure who knows your brand
Survey target audiences to see who recognises your brand and what they remember about it.
01
UNAIDED
Measure which brands people recall first
Unaided awareness shows which names people can retrieve from memory before receiving prompts. It provides a clearer view of the brands already present in category consideration.
Canvass asks target audiences which brands they know before showing any options. Researchers can compare spontaneous recall across locations or customer groups.
Test recognition after showing the brand
Some people recognise a brand when they see its name or identity even if they did not recall it independently. Aided awareness captures that wider level of familiarity.
Canvass presents the brand under consistent conditions and records whether respondents recognise it. Teams can compare aided recognition with spontaneous recall within the same study.
02
AIDED
03
MEMORY
Find what people remember about the brand
Recognition alone does not show what the audience connects with the name. People may remember a product, an advert, a service experience, or an incorrect association.
Conversational surveys ask respondents to explain what they know or remember. Canvass analyses the open responses so teams can examine the content behind awareness.
Compare awareness across audience groups
Brand familiarity can differ between existing customers, prospective buyers, and people in different markets. Combining their responses can hide where awareness is strong or absent.
Canvass collects the profile information required by the study and compares recall across defined groups. Brand teams can see which audience already knows the name and which one requires further reach.
04
SEGMENTS
05
BENCHMARK
Use consistent measures across markets and periods
Awareness becomes easier to interpret when each study uses the same question order and audience definition. Changes in method can look like movement even when the market has stayed the same.
Canvass applies consistent unaided and aided questions across research periods or locations. Dashboards allow teams to compare results without changing the basis of measurement.
Preserve the audience behind each result
An awareness percentage needs the population and collection method behind it. Leaders cannot assess the result without knowing who responded and how the study reached them.
Canvass authenticates responses and preserves the research context required for review. Teams can connect each awareness finding to the market and audience it represents.
06
EVIDENCE
No guesswork, no long wait times.