No guesswork, no long wait times.
Test your product idea before development
Show the concept to prospective customers and measure interest before committing a development budget.
01
RELEVANCE
Check whether the concept addresses a real problem
A product concept can sound attractive while addressing a problem prospective customers rarely experience. Early research needs to establish whether the underlying need exists for the intended audience.
Canvass presents the concept to defined customer groups and asks about the problem it proposes to solve. Teams can compare stated interest with the respondent’s current experience of that problem.
See whether people understand the offer
Prospective customers cannot evaluate a concept they interpret differently from the product team. Unclear language can produce weak interest even when the proposed outcome matters.
Conversational surveys ask respondents to explain the concept in their own words. Canvass analyses those explanations so teams can see which parts communicate clearly and which ones cause confusion.
02
CLARITY
03
APPEAL
Measure interest among intended customers
General approval does not show whether a concept attracts the people it was designed for. Teams need to compare interest across customer profiles and use cases.
Canvass collects the respondent information required by the study and compares reported interest across defined groups. Product teams can see where the concept has relevance and where the value remains weak.
Test interest at a realistic price
A concept may receive positive reactions when respondents consider it without cost. Purchase intent provides stronger evidence when the study introduces a realistic price or payment structure.
Canvass presents consistent price points alongside the concept and records how prospective customers respond. Teams can assess whether interest continues when respondents consider the actual commitment.
04
PRICE
05
OBJECTIONS
Understand what holds customers back
Low interest can reflect several causes, including weak relevance, missing capabilities, trust concerns, or an unsuitable purchase process. A rating cannot distinguish between them.
Canvass collects open explanations from respondents and groups recurring objections in dashboards. Product teams can decide whether to revise the concept, its presentation, or the intended audience.
Make the development decision reviewable
Concept research should give leaders a clear basis for committing development resources. A summary score provides limited support when the assumptions behind the concept remain undocumented.
Canvass preserves authenticated responses and the study context behind each finding. Teams can record which customer evidence supported development, revision, or rejection of the concept.
06
DECISION
No guesswork, no long wait times.