No guesswork, no long wait times.
Build your roadmap around customer evidence
Ask customers which problems deserve attention and compare demand across product ideas.
01
PROBLEMS
Rank the customer problems worth solving
Feature requests often arrive without enough context to show the problem behind them. Product teams can spend development time on a requested solution that affects only a small part of the customer base.
Canvass asks customers to describe the problems interrupting their work or purchase experience. Teams can compare the frequency and reported effect of each problem before adding work to the roadmap.
Compare demand across product ideas
Several product ideas may appear valuable when customers review them separately. Roadmap decisions become clearer when the same audience compares the ideas under consistent questions.
Canvass presents proposed capabilities to defined customer groups and records their reasons for choosing between them. Product managers can see which ideas address an active need across the intended market.
02
DEMAND
03
TRADE-OFFS
Make customers choose between priorities
Roadmaps operate under limited development capacity, while customer surveys can make every proposed feature appear desirable. Preference becomes more useful when respondents must consider realistic trade-offs.
Conversational surveys ask customers to compare alternatives and explain what they would postpone. Canvass analyses the responses so teams can distinguish broad interest from a priority customers would act on.
See how priorities differ by customer group
A capability that matters to one customer segment may add little value for another. Combining their answers can produce a roadmap that serves neither group well.
Canvass gathers the study-required customer profile information and compares priorities across defined groups. Teams can plan shared improvements and segment-specific work with evidence for each choice.
04
SEGMENTS
05
FINDINGS
Turn open feedback into roadmap evidence
Product feedback often sits across interview notes, support conversations, and survey exports. Reviewing each response by hand makes recurring needs difficult to compare.
Canvass analyses unstructured answers and presents recurring problems in dashboards. Product teams can examine the customer language behind each theme before translating it into roadmap work.
Record why each item reached the roadmap
Roadmap priorities change as customer needs and product constraints change. Teams need a reviewable basis for deciding which evidence justified an item at the time.
Canvass preserves authenticated responses and the research context behind each finding. Product managers can connect roadmap decisions to the customer groups and problems the study examined.
06
DECISIONS
No guesswork, no long wait times.