No guesswork, no long wait times.

Gain unfiltered insights from the people closest to the question.

Canvass help you reach the people whose experience can answer your question, receive authenticated responses, and collect only the respondent information the study requires.

START A SURVEY
HOW WE DO IT

The Old Way of Research is Broken

It is too slow.

Traditional agencies hire field workers to walk door-to-door. It takes months to get a report. By the time you read it, the market has changed.

It is biased.

When a stranger with a clipboard asks questions, people give “polite” answers. They don’t tell the truth about their money or their opinions.

It is expensive.

Field research requires paying for travel, hotels, and logistics. You spend your budget on overhead costs instead of spending it on the actual data.

Canvass helps organisations answer specific business and public-interest questions across African markets through authenticated mobile research. We recruit and profile respondents with restraint, protect the person behind each response, and preserve enough trace to assess whether the evidence deserves trust.

We don’t use clipboards. We use the mobile internet.

Africa is a mobile-first continent. We reach respondents through the apps they use every day, like WhatsApp and mobile web browsers.

Broad Reach

We target specific groups by location, age, and interests.

Honest Answers

Because our surveys are digital and anonymous, people feel safe telling us the truth.

Fast Results

We can launch a survey on Monday and give you the full report by Thursday.

How we can help

  • Assess programme impact

    Collect authenticated responses through WhatsApp, Telegram and SMS, then compare participant outcomes with programme records.

  • Evaluate a new market

    Test demand, price expectations and local preferences with people in a target country or region before committing to expansion.

  • Understand product adoption barriers

    Identify the beliefs, costs, habits and access constraints preventing intended users from trying or continuing to use a product.

  • Measure brand awareness

    Measure unaided and aided recognition among a defined audience and compare awareness across locations, segments or campaign periods.

  • Test pricing and willingness to pay

    Measure acceptable price ranges, willingness to pay and customer trade-offs before setting or revising a price.

  • Validate demand before launch

    Determine whether a defined audience wants a proposed product, how urgently they need it and whether interest survives a realistic price.

  • Test messages and value propositions

    Compare headlines, claims and value propositions to learn which version people understand, trust and remember before publication.

  • Understand brand perception

    Study the associations, beliefs and expectations people attach to a brand, including how those perceptions differ between audiences.

  • Collect beneficiary feedback

    Understand how participants experienced a programme, which parts helped them and which delivery problems require attention.

  • Measure campaign effectiveness

    Measure who saw a campaign, what they recalled and whether it influenced consideration, intent or reported behaviour.

  • Diagnose churn and abandonment

    Identify why users abandon registration, purchasing, onboarding or continued use, then quantify which causes affect the largest groups.

  • Segment an audience by needs

    Group people by needs, behaviours and purchase motivations so companies can tailor products and communication to meaningful differences.

  • Evaluate service experiences

    Collect feedback after a service interaction to identify delays, confusion and unmet expectations across channels or locations.

  • Understand purchase behaviour

    Study how people discover, compare, choose and purchase products within a category, including the alternatives they consider.

  • Test a new product concept

    Measure the appeal, relevance and purchase intent of a product idea before committing money to development or launch.

  • Identify unmet customer needs

    Find unresolved problems, existing workarounds and unmet expectations within a defined audience before choosing what to build or improve.

  • Prioritise a product roadmap

    Ask customers to compare competing capabilities so product managers can direct limited development capacity toward the work customers value.

  • Understand community needs

    Collect local priorities from residents or service users before designing programmes, allocating resources or setting delivery priorities.

  • Measure public opinion on policy

    Measure opinions, concerns and support levels around a policy, public issue or proposed intervention across defined population groups.

  • Measure customer satisfaction

    Measure satisfaction across a product or service experience and identify the interactions causing confidence, frustration or repeat use.

Reliable, Private, Transparent.

Global Privacy Standards
We are a digitally native company. We protect respondent privacy according to the highest international standards for data ethics and anonymity.

Rigorous Quality Control
Our automated systems filter out bots and inconsistent data. You only pay for verified, clean responses from real people.

A Neutral Third Party
We have no physical headquarters or local political affiliations. Our remote structure ensures that the data we provide is objective and unbiased.