No guesswork, no long wait times.
Find what blocks product adoption
Ask users and prospective customers what prevents them from trying or continuing to use your product.
01
STAGE
Locate where product adoption stops
A customer can encounter friction before trial, during setup, or after early use. Combining these stages under one adoption rate makes the underlying problem difficult to identify.
Canvass asks users and prospective customers where they stopped and what happened at that point. Teams can connect each barrier to the stage of the adoption journey it affects.
Understand the concerns behind hesitation
People may delay adoption because the value remains unclear or the product creates concerns about trust and risk. Usage data can show inactivity without explaining the belief behind it.
Conversational surveys allow respondents to describe what makes them uncertain. Canvass groups recurring concerns so product teams can examine the explanation attached to each barrier.
02
BELIEFS
03
ACCESS
Identify practical constraints on adoption
Cost, payment methods, device requirements, and distribution coverage can prevent people from using a product they consider useful. These constraints vary across markets and customer groups.
Canvass collects open responses through accessible mobile channels and compares practical barriers across the study population. Teams can see which constraints require changes to access or delivery.
Study the behaviour the product must replace
New products compete with existing habits as well as other products. A familiar manual process or informal provider may remain attractive because customers understand how it works.
Canvass asks respondents what they use today and why they continue using it. Teams can identify the switching effort and reassurance required for adoption.
04
HABITS
05
SEGMENTS
Compare barriers across intended users
The same adoption problem may have different causes across customer groups. A new user may need guidance while an experienced user may reject the price or product fit.
Canvass collects only the profile information required by the study and compares barriers across defined groups. Product teams can match each intervention to the audience the evidence identifies.
Decide which barriers to address first
A long list of objections does not show which problems affect the most intended users or create the strongest reported impact. Product teams need a basis for ordering the work.
Canvass analyses recurring explanations and presents the findings in dashboards. Teams can prioritise changes using the prevalence, customer group, and adoption stage attached to each barrier.
06
PRIORITY
No guesswork, no long wait times.