No guesswork, no long wait times.
Turn an important decision into evidence from the people it affects
Canvass designs the study, identifies the right audience, runs the fieldwork, and turns their responses into findings your team can use.
01
DECISION
Make the decision testable
Tell us the market, audience, uncertainty, competitors, and choices in front of you. We turn that context into a focused research objective.
This gives the study a practical standard: every question must help your team choose what to launch, change, fund, enter, or stop.
Test the opportunity and the risk
Canvass develops research paths around the forces that could change your decision. One may explore demand, switching, and growth. Another may examine friction, trust, and retention.
You review the direction before fieldwork begins, so the study investigates the questions that matter to the business.
02
STRATEGY
03
AUDIENCE
Build the audience around the decision
The relevant audience may depend on location, language, income, occupation, household role, device access, financial behaviour, or product experience.
Canvass combines the attributes that matter to the study, creating a clearer picture of whose experience the findings should represent.
Meet people where participation is easiest
The study is adapted for short, conversational participation through familiar mobile channels. Questions can combine structured choices with open responses that preserve explanation and context.
This makes it possible to collect evidence across markets without requiring every participant to visit a research site or complete a long form.
04
FIELDWORK
05
EVIDENCE
Preserve the context behind every answer
Each response remains connected to its question, study, and relevant respondent profile. Canvass maintains enough trace to review the evidence while limiting unnecessary exposure of personal information.
Your team can understand where a finding came from, which audience it reflects, and how much confidence it deserves.
See what the evidence changes
Canvass brings the responses together into findings, implications, limitations, and recommended next steps.
You receive more than a response count. You receive a practical view of what the market is saying, what remains uncertain, and what your team should investigate or decide next.
06
ACTION
No guesswork, no long wait times.