Get unfiltered data on consumer behavior, brand perception, and market trends directly from mobile users across key African economies.
No guesswork. No long wait times.
Direct answers from real people.

The Old Way of Research is Broken
It is too slow.
Traditional agencies hire field workers to walk door-to-door. It takes months to get a report. By the time you read it, the market has changed.
It is biased.
When a stranger with a clipboard asks questions, people give “polite” answers. They don’t tell the truth about their money or their opinions.
It is expensive.
Field research requires paying for travel, hotels, and logistics. You spend your budget on overhead costs instead of spending it on the actual data.

We Go Where the People Are
We don’t use clipboards. We use the mobile internet.
Africa is a mobile-first continent. We reach respondents through the apps they use every day, like WhatsApp and mobile web browsers.
How we can help
For Brands
Product & Market Fit
Before you launch a product, find out if the market wants it.
For Investors
Due Diligence & Traction
Verify the startup’s numbers before you sign the check.
For Public Sector
Sentiment & Policy
Track how the public feels about new laws and social issues.
Reliable, Private, and Transparent.
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Global Privacy Standards
We are a digitally native company. We protect respondent privacy according to the highest international standards for data ethics and anonymity.
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Rigorous Quality Control
Our automated systems filter out bots and inconsistent data. You only pay for verified, clean responses from real people.
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A Neutral Third Party
We have no physical headquarters or local political affiliations. Our remote structure ensures that the data we provide is objective and unbiased.
See the Data for Yourself.
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Download our latest report on the West African Fintech market.